+ [digital] ECONOMY

Since the dawn of internet-based commerce in the early nineties, information communication technology has had a tremendous impact on the global economy. Many small businesses have indeed benefited from the utilization of technology, specifically in the marketing and distribution of their products. As a result, inefficient supply chains that have disadvantaged the actual producers have been significantly cut. However, the utilization of emerging technologies has nurtured the existing imbalance of power among the main actors in the economy. Digital technology that is free should have great potential in helping to balance the unfairness among economic actors, whether inside or outside forces of an organization have been utilized to the profit of the capital owners.

While still keeping in mind the macro and global political economy context, we should always be aware that no matter how big an enterprise is, it is the people who are in direct contact with customers that are the real actors of the company’s economic practices. It would be much different if the utilization of digital technology was employed following basic principles of collaboration among stakeholders. In this case, spatial-based collaboration programming would help design a place of collaboration, both real and virtual, to be a more equitable and accessible market for all.